{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of deluxe brands drive exposure with social media advertising, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products have not transformed a lot in years; it does not have TikTok, and doesn't give stars totally free pur